Dead Space 3 Producer: “We Need To Appeal To Action Fans Who’ve Only Played Games On Their Smartphones”
And this weekend, in an interview with CVG, producer John Calhoun appears to have only added fuel to the fire by suggesting that the use of micro-transactions is actually part of a strategy to attract the ‘smartphone generation’ to the game.
“We need to make sure we’re expanding our audience,” he said. “There are action game fans, and survival horror game fans, who are 19 and 20, and they’ve only played games on their smartphones, and micro-transactions are to them a standard part of gaming. It’s a different generation. So if we’re going to bring those people into our world, let’s speak their language, but let’s not alienate our fans at the same time.”
Of course, some are suggesting that alienating their fans is exactly what EA are doing through tactics such as these – with even Dead Space 3′s box art coming under attack this week for being “generic” and “mass market”.
Nonetheless, the game is predicted to be a monster hit when it hits stores in two weeks’ time.