Dead Space 3 Producer: “We Need To Appeal To Action Fans Who’ve Only Played Games On Their Smartphones”

Forthcoming horror sequel Dead Space 3 has been the focus of various controversies in recent months: from concerns over changes that appear to make it more of a standard third-person shooter, to last week’s revelations that the game uses micro-transactions as part of its weapon crafting system.

And this weekend, in an interview with CVG, producer John Calhoun appears to have only added fuel to the fire by suggesting that the use of micro-transactions is actually part of a strategy to attract the ‘smartphone generation’ to the game.

“We need to make sure we’re expanding our audience,” he said. “There are action game fans, and survival horror game fans, who are 19 and 20, and they’ve only played games on their smartphones, and micro-transactions are to them a standard part of gaming. It’s a different generation. So if we’re going to bring those people into our world, let’s speak their language, but let’s not alienate our fans at the same time.”

Of course, some are suggesting that alienating their fans is exactly what EA are doing through tactics such as these – with even Dead Space 3’s box art coming under attack this week for being “generic” and “mass market”.

Nonetheless, the game is predicted to be a monster hit when it hits stores in two weeks’ time.

19 Responses to “Dead Space 3 Producer: “We Need To Appeal To Action Fans Who’ve Only Played Games On Their Smartphones””
  1. justin says:

    Im really sad. like im not even angry, im just really sad and hurt. when everything is just becoming cod, dead space was different. but now its just becoming the same so whats the. its like the games industry is just turning into the music industry. its big enough now that its all about the money and just everything is mainstream. and im sad. if things keep going like this i might have to give up my passion that i have had for nearly 30 years

    • m r says:

      ditto. just let it go. it’s not what it used to be anyways. there’s better stuff out there. average age of gamers is supposedly 35. if they want to keep appealing to the 12-15 year olds and people who play on cellphones lets just leave them high and dry.

  2. dakan45 says:


    How can you NEED to apeal to someon who plays angry birds?

    WHY? Oh, sorry i forgot “Dead space has to achieve 5 million sles for the franchise to worth pursuing in the future”

    No one buy this please, we gotta make a point.

  3. m r says:

    Guys if you ever were a fan of Dead Space 1 or 2 please for the love of god DO NOT BUY THIS GAME.

    We need to send a message to these publishers that they can’t take the actual fans of a series for granted. Seriously. This is a joke.

  4. Let’s not get our panties in a bunch. He makes it very clear in the interview that you can get the full enjoyment from the game if you don’t use real world money for resources. It is appealing to a type of gamer that wants to play through the game as quickly and as easily as possible in order to tell a story, not to enjoy the gaming experience for its own sake.

    It is just like playing a Call of Duty game on easy mode (which is laughably easy), or playing XCOM:EU on easy or without Ironman. The game is not as challenging, but the type of gamer who chooses to play it that way is looking for something else entirely.

  5. dfs says:

    “There are action game fans, and survival horror game fans, who are 19 and 20, and they’ve only played games on their smartphones”

    FCUK YOU mister Calhoun an FCUK stupid smartphones casula shitters

  6. Sanjin says:

    I’m 31 years old player, and great fan of DS series. DS was a serious game and I just hope that is not gonna become another COD or Mass Effect game. Without atmosphere DS is nothing. If they are expanding their audience to 15-20 years old boys then I know what is gonna be…and that is gonna be another EA mass selling product. It’s all about money, and it always will be.

  7. Dirk says:

    The trailers I saw were scary enough and the content looked interesting. While the micro transactions irritate me I can take it or leave it because it isn’t forcing me to use them so it is not a game changer as to whether I should buy the game or not. On another note: I have no problem with EA being capitalists. The more money they make on this game means we will probably see a Dead Space 4 and so far I’m all for that.

  8. gooby says:

    ayo all you niggas down at EA can eat a dick! appealing to some punk ass bitch smartphone players, aint nobody give one shit that some hipster bitch ass barrista be playing on his smart phone at startbucks, your just making your game a piece of shit man fuck ya;ll microtransactions and such and fuck yo kiss ass mothafuckas trynna appeal to mo bitch ass smartphone users,,, FUCK!!!!

  9. Cucumber says:

    I can’t wait for Star Citizen to get out and amass a following that will take a crap on all the cash cow money grubbing foolishness of publishers and these so called business experts that ruin the gaming industry.

    Among the first intellectually independent developers that gets a gigantic revenue by doing exactly the opposite of cancer like EA and Activision and caters to a specific audience rather than the widest audience and gets such a loyalist following that takes a dump on the mind of those bastards.
    Rather than focusing on money, focus on games and quality and userbase feedback and communication and see money as but a side effect of giving what the loyal audience wants.
    Rather than catering to the widest audience, cater to the loyal and high standard audience and CONVERT the wider audience.
    Already programs like Kickstarter and publishers like Steam through Valve, who don’t impose on the creative talent of developers but only provide as a marketer and distributor (NO MORE), are making cancerous publishers and business men who see nothing but money first and foremost in gaming as obsolete.
    The Internet and the speed of connection and communication already provides the most efficient possible marketing if you have a loyal fanbase to spread for you.

    Thank the heavens that this business logic of catering to the widest audience with the lowest common denominator and thus lowest quality, is getting obsolete.

    Mr. John Calhoun can go to hell.

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